Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 29

Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 29

Pitt News, University of Pittsburgh

University of Pittsburgh

Cigarette Marketing

Tobacco Advertisement

Youth Cigarette Appeal

Superficially, a man seems to be smoking multiple cigarettes delightedly as these products were proved to be “less irritating, definitely milder, than any other leading brand.” Clearly, there is evidence of competition between rivaling tobacco companies; therefore, perhaps by appealing to a younger consumer base, Philip Morris would be able to guage a wider population to use more nicotine-related products. The presence of the pennant behind the women conveys that these characters are college students, and the appearance of the Philip Morris’ initials on the pennant may serve to represent that students should have the same enthusiasm consuming this company’s products as watching a football game or expressing school spirit.

 ASRA Awardee: Paras Chand

University of Pittsburgh

January 24, 1950

Newspaper

Still Image

31735062159482

English

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