Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 29

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Title

Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 29

Creator

Pitt News, University of Pittsburgh

Contributor

University of Pittsburgh

Subject

Cigarette Marketing
Tobacco Advertisement
Youth Cigarette Appeal

Description

Superficially, a man seems to be smoking multiple cigarettes delightedly as these products were proved to be “less irritating, definitely milder, than any other leading brand.” Clearly, there is evidence of competition between rivaling tobacco companies; therefore, perhaps by appealing to a younger consumer base, Philip Morris would be able to guage a wider population to use more nicotine-related products. The presence of the pennant behind the women conveys that these characters are college students, and the appearance of the Philip Morris’ initials on the pennant may serve to represent that students should have the same enthusiasm consuming this company’s products as watching a football game or expressing school spirit.

 ASRA Awardee: Paras Chand

Publisher

University of Pittsburgh

Date

January 24, 1950

Format

Newspaper

Type

Still Image

Identifier

31735062159482

Language

English

Rights

No Copyright - United States. The organization that has made the Item available believes that the Item is in the Public Domain under the laws of the United States, but a determination was not made as to its copyright status under the copyright laws of other countries. The Item may not be in the Public Domain under the laws of other countries. Please refer to the organization that has made the Item available for more information.
http://rightsstatements.org/vocab/NoC-US/1.0/

Citation

Pitt News, University of Pittsburgh, “Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 29,” University of Pittsburgh Archival Scholar Research Awards (ASRA), accessed February 24, 2024, https://pittasra.omeka.net/items/show/13.