Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 34

Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 34

Pitt News, University of Pittsburgh

University of Pittsburgh

Cigarette Marketing

Tobacco Advertisement

Youth Cigarette Appeal

A young man, who is characterized to seem unattractive, attempts to gain peer recognition by consuming Philip Morris cigarettes. These products make him seem more desirable to attractive women and is subject to envy by his classmates. This interpretation may convey that anyone--including the moderately unpopular--has a chance of obtaining recognition and admiration from their peers. And by purchasing and consuming Philip Morris products, in particular, the path towards acceptance and approval would be accessible.

ASRA Awardee: Paras Chand

University of Pittsburgh

February 28, 1950

Newspaper

Still Image

31735062159532

English

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