Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 34

philipmorris1.PNG

Title

Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 34

Creator

Pitt News, University of Pittsburgh

Contributor

University of Pittsburgh

Subject

Cigarette Marketing
Tobacco Advertisement
Youth Cigarette Appeal

Description

A young man, who is characterized to seem unattractive, attempts to gain peer recognition by consuming Philip Morris cigarettes. These products make him seem more desirable to attractive women and is subject to envy by his classmates. This interpretation may convey that anyone--including the moderately unpopular--has a chance of obtaining recognition and admiration from their peers. And by purchasing and consuming Philip Morris products, in particular, the path towards acceptance and approval would be accessible.

ASRA Awardee: Paras Chand

Publisher

University of Pittsburgh

Date

February 28, 1950

Format

Newspaper

Type

Still Image

Identifier

31735062159532

Language

English

Rights

No Copyright - United States. The organization that has made the Item available believes that the Item is in the Public Domain under the laws of the United States, but a determination was not made as to its copyright status under the copyright laws of other countries. The Item may not be in the Public Domain under the laws of other countries. Please refer to the organization that has made the Item available for more information.
http://rightsstatements.org/vocab/NoC-US/1.0/

Citation

Pitt News, University of Pittsburgh, “Philip Morris Cigarette Advertisement from The Pitt news. vol. 43, no. 34,” University of Pittsburgh Archival Scholar Research Awards (ASRA), accessed February 24, 2024, https://pittasra.omeka.net/items/show/14.