Chesterfield Cigarette Advertisement from The Pitt news. vol. 43, no. 24

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Title

Chesterfield Cigarette Advertisement from The Pitt news. vol. 43, no. 24

Creator

Pitt News, University of Pittsburgh

Contributor

University of Pittsburgh

Subject

Cigarette Marketing
Tobacco Advertisement

Description

This cigarette advertisement marketed in January 1950 by the tobacco company Chesterfield uses multiple alluring elements to cause the viewer to consider how consuming these products may affect his or her popularity. To start, Chesterfield employed a celebrity endorsement from the famous actor and producer, Franchot Tone. As an affluent man with a reputable education at Cornell University, Tone suggests his social status in society and popularity may be easily obtained by consuming Chesterfield cigarettes as a means to ‘fit in.’ 

ASRA Awardee: Paras Chand

Publisher

University of Pittsburgh

Date

January 6, 1950

Format

Newspaper

Type

Still Image

Identifier

31735062159433

Language

English

Rights

No Copyright - United States. The organization that has made the Item available believes that the Item is in the Public Domain under the laws of the United States, but a determination was not made as to its copyright status under the copyright laws of other countries. The Item may not be in the Public Domain under the laws of other countries. Please refer to the organization that has made the Item available for more information.
http://rightsstatements.org/vocab/NoC-US/1.0/

Collection

Citation

Pitt News, University of Pittsburgh, “Chesterfield Cigarette Advertisement from The Pitt news. vol. 43, no. 24,” University of Pittsburgh Archival Scholar Research Awards (ASRA), accessed February 24, 2024, https://pittasra.omeka.net/items/show/8.