Indexing Identity in 1970's Gay and Lesbian Publications

About The Project

During my studies of Linguistics, the concept of identity and how it is formed has been a subject I find fascinating, particularly in relation to covert signs and spoken language. I also began to wonder how forming an identity differs in writing versus spoken conversations. Each social group possesses their own terminologies, usages, and way of indexing their identity to each other within the larger hegemonic structure. This can be subtle, like an image or cultural reference, or rather overt, like a statement of identity. Originally looking for instances of coming-out in 1970's Gay and Lesbian publications from the University of Pittsburgh's American Left Ephemera Collection and the Underground Press Collection, I found that this community and the desire to come-out were already well established. But in addition to coming-out on a grander scale via publications to reach larger audiences, these groups were also positioning themselves amongst each other and society at large via their language in the pieces and content shown in imagery. In looking at four magazines from the 1970's, I noticed that each of these publications used their language and format to attract like-minded individuals within the Gay and Lesbian communities. This shows that "homosexual" culture (using the language of the time) is not as homogenous as it may appear in media of the decade produced by those outside the community.

Looking at The Pieces

These magazines were very similar in their materiality. They were mostly all lower budget, as can be seen with some misaligned layouts, handwritten edits, and cut-and-paste lines around some images. A few of them were folded down the middle and torn in the corners. But while the publications may be aesthetically similar, they differ drastically in content. The Lesbian publications I worked with, Lavender Vision (1971and Spectre (1971)were clearly for a Lesbian audience. However, they differed in the voices used to express statements of identity. Lavender Vision is more diverse with its voice when compared to Spectre. It uses write-ins from its audience to discuss issues like coming-out and dedicates space to positive affirmations of identity across racial boundaries. Spectre on the other hand is made up of two “radical, separatist white women” (1) who seek other white Lesbians to critique themselves and help solve patriarchal and racial injustice. Spectre is hard to read with modern eyes, despite their claim that they are trying to limit putting more problems on Black women during a historically turbulent time. However, there is a danger in not including voices who are hurt by the problems you are trying to fix.

Both of the other publications looked at, Pittsburgh Gay News (1973) and Gay Life (1979),were less concerned with politics than their Lesbian counterparts. Gay News audience was obviously geared towards the "Gay" community at large, that is both Gay men and Lesbian women as noted by the conjoined symbols for the male and female sex and is content wise geared towards building the community. There is no overt sexual imagery in Gay News, which was common in Gay male oriented magazines from this time, as seen with Gay LifeGay Life is clear in its message of spreading information for the community that is relevant, although apolitical. It is mostly filled with ads from local meet-ups and gay-friendly bars to health clinics. While being a gay magazine in this time was inherently political, it advises its readers that “…the way to fight is not through politics. It is through pleasure.” (14)

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selection from Gay Life, no. 23, 1979

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selection from Gay Life, no. 23, 1979

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selection from Gay Life, no. 23, 1979

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selection from Gay Life, no. 23, 1979

Gay Life, 1979

Gay Life (1979) is the complete opposite in terms of stance when positioned next to a publication like Spectre. It is overtly a Gay men’s magazine, and wants you to know this. It reads as very apolitical, in that is doesn’t state much about movements or ideologies, but creating a magazine openly talking sex practices (Gay or straight!) was taboo at the time and can be seen as inherently political in that regard. The cover story of this particular issue “Pittsburghers speak out on gay issues,” is a small column towards the back and is actually a list of surveyed questions asked of the straight population (24). While this gives a very enlightening peek into the public opinion towards homosexuals at the time, it says little about the publication’s political leanings.

Aside from a difference in attitude in Gay Life compared to other publications looked at in this exploration, Gay Life was also produced at a much higher caliber than publications like Spectre or Lavender Vision. Hard to miss are the abundance of advertisements ranging from gay bus trips to NYC, sales on poppers, to local meet-up spots for Gay men. These ads likely are the reason for such a nice printing. The paper is still white indicating a higher quality, the printing layout is highly organized, and the content is aimed at sharing Gay entertainment across the US rather than cultural ideas.

The whole magazine possesses a levity that isn’t present in many of the queer publications I found from this decade. Gay Life tries at offering opportunities to live an identity rather than just debate and criticize it. The magazine is aware of its sexual freedom, and shares wisdom on forgetting the troubles of the world, “For gay people the war is on, but the way to fight is not through politics. It is through pleasure.” (14) Now, I do not believe this makes the creators of this magazine unsympathetic to the plights of the community and to others, but I think the mission was different. Gay Life was aimed at sharing information on safe spaces to go about daily practices. Health clinics, sex shops, gay bars; these are all listed prominently in the magazine’s ads and are frankly important locations to many members of the community. The first being very important to the community, as many Gay men and Lesbian women (even today) can feel uncomfortable discussing personal matters at standard medical practices.

I think the condition of the publication is also related to its function. Unlike Spectre, which reads like a manifesto, Gay Life is more of a guide for Gay men navigating Pittsburgh. It can’t sort out issues of identity, but it can suggest a place where after a few drinks you could have this conversation in person. These locations though are likely geared towards Gay men though, and may not be what a Lesbian woman would be looking for on her weekend retreat. But I think magazines like Gay Life served an important purpose, keeping the community safe with discrete sharing of underground knowledge, so finding it was kept in very good condition suggests it was stored safely. 

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selection from Pittsburgh Gay News, no. 4, 1973

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selection from Pittsburgh Gay News, no. 4, 1973

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selection from Pittsburgh Gay News, no. 4, 1973

Pittsburgh Gay News, 1973

Pittsburgh Gay News was a much more inclusive magazine than the others. Reaching out to "gays of all types" (1), the Gay News concerned itself with spreading information to all members of the community, both Gay men and Lesbians. On the front page, the magazine asks for suggestions on a community center, including a survey for readers to fill out. There are pictures of the previous year's Pride event, depicting events like drag performances and marches. An ad suggesting comprehensive mental health for "sexual minorities" is shown at the top of one page, while another exclaims excitement over a gay church in Pittsburgh.

There are a lot of community building resources being shared in the pages of Gay News, which is refreshing after reading many of the magazines from the 1970's I worked with. Some of the others, for good reason, were trying to call attention to larger issues within the community and outside of it, while others chose to provide other information geared towards entertainment. It may be the hyperlocality of Pittsburgh Gay News, but it reads rather like a church newsletter. There is a lot of celebrating in Gay News, both of past events and of future endeavors for the local Gay and Lesbian community.

The most unique feature of Gay News was the survey given in the magazine to help decide the future of the new Gay community center (8). Mostly the questions are typical for a survey like this; where should the center be located, what events should be held, what times are preferred, etc. But the final question addresses something larger than any particular group: visibility. Should the center be clearly and boldly identified as Gay, remain quiet about the members, or make it an all-inclusive center? I think for many members of smaller communities like these there is a desire for safe-spaces like a Gay community center, but would they be making themselves targets if they were overtly Gay or did not include straight community members? I can't help but wonder if members may have wished to remain anonymous, and if that would cause them to support being solely gay or possibly more inclusive. Regardless, this is another example of coming-out on a larger scale. Should the community come out to the city, or remain outside the margins of the public sphere? I think that this question says a lot about the people involved with Pittsburgh Gay News and their mission. They clearly are trying to create an established community of Gays and Lesbians, but they also don't forget that they are part of the larger community of Pittsburghers. 

While the publication may not be overtly political, it doesn't appear to shy away from sharing its views, with a disclaimer. One of the pages shares a written rebuttal to Lawrence Lee, a prominent writer and professor at the time, who wrote negatively about the Gay and Lesbian community in a Pittsburgh Press article titled Normal Society Given The Edge. The response is of course against what was said by Lee, and the press gives the reasoning of sharing this response as, "the views expressed in this letter are that of Mr. Gormley, and certainly many others. We thought that the readers of Gay News would be interested in reading this rebuttal to a totally negative article on homosexuality." (6) While possibly not trying to turn away readers, there are certain instances where a community will have an inherent position. Forming a response against a published news article demeaning a group is not even political, its essential for the group. Gay News is subtle in how it positions itself and instead focuses on the fostering spaces for the community to interact.


These magazines show very distinct identities within what was a more newly organized group than the nation had seen previously. This decade is important for many marginalized groups in the US. It saw the Civil Rights Movement, Women’s Liberation Movement, and the Gay and Lesbian Rights Movement sparked from the Stonewall Riots of the late 1960’s. Some of the conversations may seem less sophisticated now, but it is important to see the movement that has been made and which conversations we are still having today. This would be impossible without magazines like these that have been preserved and now serve to give us a direct conversation with the community in that decade.

All the mentioned publications address their identities in one form or another, and this is something that is all too familiar for any member of the queer community: coming-out. While typically seen as an announcement of one’s homosexuality, sociolinguist Deborah Chirrey states that is actually closer to positioning one’s self against the hegemonic structure and acknowledging the impossibilities for anyone living an “alternative lifestyle.” This is to say that being Gay or Lesbian is much more than just sleeping with a member of the same sex. How one goes about their social life as a homosexual is entirely different, and was (and can be still) in many ways dangerous.

However, regarding the question Sue Sappho posed in Lavender Vision, “how does one come out when there is no one to come out to?” These magazines I believe seek to answer questions like Sue’s through example. The community is scattered, but not one member is alone. In spaces like this, you're already out. It is in magazines like Pittsburgh Gay News however where we see the Gay and Lesbian communities questioning if they should come-out publicly as a community. There isn’t a need to come-out to one another as much, because the fear and possibility of being rejected isn’t as prevalent. Although we can see how coming-out to the heterosexual community may pose problems or tensions and members of Gay and Lesbian communities may choose to not position themselves that way for the many reasons.

About The Creator

Joe Wozniak is a third-year student at the University of Pittsburgh currently studying Linguistics. He hopes to continue his studies in the field post-undergraduate while looking further into pragmatics and speaker cooperation. 


Joe would like to thank his library archivist, Benjamin Rubin, and his faculty mentor, Dr. Marylou Gramm, for all the help, guidance, and assurance they gave him over the months working on ASRA. A huge thanks also to the entire Office of Undergraduate Research staff who gave the opportunity to explore these topics with support and time.


Chirrey, D.A. (July 1, 2003) 'I hereby come out': What sort of speech act is coming out? Journal of Sociolinguistics: 24-37.

Gay Alternatives Pittsburgh. (July 21, 1973) Pittsburgh Gay News, 1(4).

Gay Life. (February, 1979) Gay Life, 1(23).

Lavender Vision. (May, 1971) Lavender Vision: for the lesbian community, 1(2). American Left Ephemera Collection, 1875-2015, AIS.2007.11, Archives & Special Collections, University of Pittsburgh Library System.

Lorde, A. (1984) The Master’s Tools Will Never Dismantle the Master’s House.
Sister Outsider: Essays and Speeches. Ed. Berkeley, CA: Crossing Press. 110-
114. 2007. Print.

Spectre Collective. (September, 1971) Spectre, 1(4). American Left Ephemera Collection, 1875-2015, AIS.2007.11, Archives & Special Collections, University of Pittsburgh Library System.

Indexing Identity in 1970's Gay and Lesbian Publications